Mxit Money: new mobile money service from Africa’s largest social network

What is a social network? Well if you check Wikipedia then you’ll see that’s a pretty complex subject but for us laymen it mainly reminds of Facebook or Google Plus. These are established platforms that facilitate a number of digital interactions between the users in order to create the feeling of a community. Although artificial in nature, these communities have taken roots in many parts of the globe. In that respect, trying to enter the market with a new one is like battling giants. Audacious indeed. On the other hand posing like one is a totally different business. Especially when the phrase “not on par” is huge understatement. Mxit it’s pronounced “mix-it” by the way is a “fun, exciting and meaningful” chat app that requires your phone number in order to create an account and then bathes you in meaningless content. If you stick with the chat function then you’ll have a chance to share random phrases, stick videos, pictures and animated gif’s to a conversation.

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Editor review – Mxit is an instant messenger app for Android (being used mainly in South Africa). Besides chat and group chat, it allows the creation and.

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Can Mxit benefit your business?

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Supported platforms Mxit was available on a variety of mobile and computing platforms, each independently developed for the platform. Those were:. Android BlackBerry OS Platforms Supported platforms Mxit is available on a variety of mobile and computing platforms, each independently developed for the platform. The purpose of this server farm is to take over most of the international traffic from the South African servers. Originally built for feature phones, versions were also released for BlackBerry, Android, iPhone, Windows Mobile devices and tablets.

History Mxit originates from Stellenbosch , a university town in South Africa. In , Herman Heunis established Swist Group Technologies and focused primarily on the mobile telecommunications industry, developing software and providing system support to large Telco’s. The game was SMS based and was not successful due to the hi In the game was reassessed and the MXit concept was conceived by Herman that same year, MXit has evolved to become a major IM player in the South African arena thereafter.

Competition from various other social platforms such as WhatsApp and Facebook Messenger along with Mxit’s own lack of technological advances in the social arena attributed to the company’s closure.

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MXit Lifestyle Pty Ltd. Chat Cards: Bring the magic of the web into your chat! Our unique Chat Cards allows you to grab web content, drop in videos, share music tracks or mix up your chat with jokes and pickup lines to instantly spark new conversations. Group chat functionality: Easily create groups, chat with up to 50 friends at a time and share photos and sound clips while you do it.

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We have taken necessary steps to secure our comuting environment and to keep your data safe. Your information will solely be used for the personalisation of user experience as well as the storage of user settings and preferences. This is only some dummy text because I dont really know what to write.

Do you have great media, marketing, PR or social media content that you would like to share with us? You can submit content to us via email for consideration for publication. Toggle navigation. Search Media Marketing Publicity Social. Editor’s Choice Top Stories. Recent searches No recent searches. Follow Us. Your browser does not support the canvas. MXit is overwhelmingly popular among the youth market, and a key player in the mobile media sector.

It is therefore a prime advertising platform for reaching the lucrative South African youth market which has access to its own money, and freely exerts influence over its parents in how they spend their money.

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